Online advertising is a requirement for today’s marketing departments. If you’re not on social media or running banner ads, you must be crazy. And yet, for all their necessity, these platforms tend to be quite costly and very time consuming for businesses. Advertisements require constantly updated copy and graphics, all within the constraints of a publisher deadline. There is one method of marketing that came before all others, and it is still the cheapest and most effective way to get new business. This method is referrals.

Social media channels are designed to profit from advertisements, so their core goal is data collection. But, social media users are becoming more informed and their core fear is just that: data collection. Today there is a lot of distrust regarding digital advertising due to its invasive nature. Referral marketing works because people trust it – personal recommendations are trusted more than any other kind of advertising. In fact, 83% of consumers place the most trust in in the recommendations of friends and family. Happy customers are the one marketing channel you should absolutely not ignore. They spread the word so you don’t have to.

If you have a business, you presumably already have satisfied customers from past transactions. But you can’t expect them to refer your services on their own. While 83% of customers say they’re willing to provide referrals after a positive brand experience, only 29% actually do. With some help from you, happy customers will very willingly spread the word about your quality products and services. And, once you acquire new customers through referral, their lifetime value to your business is 16% higher than non-referrals. Each referred customer will be loyal to you for a longer period of time, and during that period of time they can advocate for your business and bring you more referrals. The potential for growth through referrals is exponential.

But how can you reach all of these happy customers and incentivize them to genuinely share the word about your business? Go2s is building a platform for business owners to reach their most loyal, dedicated customers and partner with them to market their business. The Business Dashboard will be strikingly different from any other on the market, however, because it will be built from the user up rather than from the business down. This means that business owners will be able to see which Go2s users have recommended their business, and subsequently contact them according to preferences outlined by those users. By giving users more control over how they prefer to be contacted, business owners are ensured more success in reaching out to these loyal customers. Businesses can partner with their Go2s advocates to pass along referrals, create testimonials, design case studies, share cascading promotions, and more. You can get your business started on Go2s by creating your business resource page, or claiming it if someone has already recommended your business. Visit to start reaching your Go2s advocates.