Online advertising is a requirement for today’s marketing departments. If you’re not on social media or running banner ads, you must be crazy. And yet, for all their necessity, these platforms tend to be quite costly and very time consuming for businesses....
Altruism isn’t unique to any one generation or culture. The famous “Golden Rule” (“Do to others what you want them to do to you”) was enshrined in the New Testament as a way of explaining centuries of ancient Jewish teachings. Other...
Meeting your potential customers where they are can be a lot easier than trying to get them to come to you. With this in mind, social media marketing is very sensible for many businesses. Considering that as of 2017, 81 percent of U.S. Americans had a social media...
When Go2s launched, it had to make a crucial decision about its market approach. When most people hear the words “app,” “social media” or “software development,” they usually think of places like Silicon Valley, California. Go2s...
